All your hearts’ desires!

1. What is “Blink” about?

It’s a book about rapid cognition, about the kind of thinking that happens in a blink of an eye. When you meet someone for the first time, or walk into a house you are thinking of buying, or read the first few sentences of a book, your mind takes about two seconds to jump to a series of conclusions. Well, “Blink” is a book about those two seconds, because I think those instant conclusions that we reach are really powerful and really important and, occasionally, really good

http://www.gladwell.com/blink/index.html

I also get this book. Now I understand why that Arsenal Number 1 great keeper, Manuel Alumnia, always dived after the ball fly into the net.

Because he BLINK!

The word “Tipping Point”, for example, comes from the world of epidemiology. It’s the name given to that moment in an epidemic when a virus reaches critical mass. It’s the boiling point. It’s the moment on the graph when the line starts to shoot straight upwards. AIDS tipped in 1982, when it went from a rare disease affecting a few gay men to a worldwide epidemic. Crime in New York City tipped in the mid 1990’s, when the murder rate suddenly plummeted.

When I heard that phrase for the first time I remember thinking–wow. What if everything has a Tipping Point? Wouldn’t it be cool to try and look for Tipping Points in business, or in social policy, or in advertising or in any number of other nonmedical areas? – Interview with Gladwell -

http://www.gladwell.com/tippingpoint/index.html

I get this book. This book is about change. Yea. Like very simple. machiam not very important change, can lead to a series of changes, then become very big change like that. Machiam why apparently intelligent people can be Tottenham supporters also. Winning one small Carling cup trophy, the excitement generated by the current rabid fans reach fever pitch then suddenly a lot of other rabid fans, then they got a fan base for the next 20 years !